Welcome to Level 2 Aesthetics

It’s time to stop thinking like a clinician, and start thinking like a savvy business owner!

Level 2 Aesthetics is a revolutionary online training and community created by Cindy Graf Consulting to help medical spa owners who are ready to take their medical practice to the next level

Advanced Business Training in Aesthetics

After working with over 450 aesthetic medical practices across the country, Cindy found that many medical spa owners were desperate for advanced clinical and business training in aesthetics. She recognized that her clients had less time than ever to attend expensive in-person training courses, so she created Level 2 Aesthetics to fast track learning to fit into the hectic schedule of physicians and practitioners.

Here at Cindy Graf Consulting, we believe that medical spas can only achieve financial success if owners have an in-depth understanding of all facets of the business, including: clinical, marketing, financial, and long-term growth strategy.

We’ll fit your training needs if you are launching a cash cosmetic medical practice OR if you’re caught in the looming overhead of an existing practice wanting to take it to the next level.

This course is for you and your practice if:

  • You’re frustrated with traditional medicine and want a way out!
  • You’re ready to grow your business to double your profits
  • You’ve been trying to do this alone and need support
  • You have new staff that you need to train and start on a good path
  • You want to love what you do and be the best at it!
  • You’re ready to see financial returns on your passion project
  • You want to learn at your own pace in the comfort of your own home
  • You’re interested in learning about using social media to grow your client base
  • You want to learn the key components of a business plan
  • You are looking to learn about new advanced trends and techniques in the industry
  • You are tired of being the only work horse responsible for generating profits
  • You are ready to empower your staff to take ownership at your spa

Take Your Medical Spa to The Next Level

Level 2 Aesthetics is a revolutionary online training and community created by Cindy Graf Consulting to help medical spa owners who are ready to take their medical practice to the next level

Essential Support to Launch & Grow Your Business

Level 2 Aesthetics is a cost effective way to learn the industry, and would typically cost $60,000 if it were done in-person. Our trainers in the course bring over 75 years of collective experience in the medical spa industry, and will provide you all the support you need to launch, grow, or maintain your business.

The Course Modules Topics

The course contains modules with various learning mediums, including: recorded presentations, videos, digital workbooks, templates, and more!

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Laser Treatments

  • Photorejuvenation
  • Hair Removal
  • Tattoo Removal
  • Etc…

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Client Relations Management

  • Writing Treatment Plans
  • Managing Difficult Patients
  • Managing Complications

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Advanced Botox Training

  • Glabellar Complex Injections
  • Addressing Crow’s Feet
  • Optimizing Cheeks
  • Landmarking Cheeks
  • More!

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Financal Success Strategies

  • Writing Your Business Plan
  • Monthly Profitability Reports
  • Retail Profit Sources
  • Etc!

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Additional Clinical Treatments

  • Body Sculpting
  • Medical Weight Loss Strategies
  • Advanced Botox and Filler Trainings
  • Microneedling with PRP!
  • Etc…

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Marketing

  • Growing and Managing a Marketing Database
  • Create a Quarterly Marketing Plan
  • Point of Purchase Marketing Signage
  • Internal, External, and Grass Roots Marketing Strategies
  • You Guessed It…Much More!

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Spa Staffing

  • Job Descriptions, Pay Scales, Incentives
  • Business Manager Training
  • Why Estheticians Are Awesome!
  • Front Desk Skills
  • Telephone Answering Skills
  • Cash Security
  • Etc!

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Selling Skills

  • Mastering the Consultation Process
  • Cross Selling Products
  • Upselling Procedures
  • Hosting $30,0000 events
  • Much more…

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Spa Design & Layout

  • Ten Tips for Designing Your Medical Spa

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BONUS COURSE

  • Social Media Marketing

Take Your Medical Spa to The Next Level

Level 2 Aesthetics is a revolutionary online training and community created by Cindy Graf Consulting to help medical spa owners who are ready to take their medical practice to the next level

Level 2 Aesthetics course leaders have over 15 years of experience within the medical Spa industry working across the States marketing and performing cosmetic procedures

Cindy Graf

Practice Management Consultant

Author of the 16 DVD training series “Building a Financially Successful Cosmetic Practice” Cindy Graf is a well known consultant in the medical spa industry. In the last nine years, she has been involved in over 400 cosmetic medical practices, training physicians and their staff in the business, clinical and marketing of cosmetic medicine. Her expertise in cosmetic medicine has been quoted in Aesthetic Industry News, Good Housekeeping, Cosmetic Medical Times and you can find clinical and business tips on her blog,www.TheLaserQueen.com.

Ten years of teaching, marketing and performing cosmetic laser and light procedures under the supervision of a board certified plastic surgeon has given her the insight and systems knowledge of creating a successful cosmetic practice. Mrs. Graf has been in the medical equipment industry for over twenty years in sales, management and marketing positions.

Mrs. Graf is a national clinical laser and light instructor, seminar speaker and independent practice management consultant for company leaders such as: Lumenis, Cynosure, Quanta USA, Cutera, BTL , The IAPAM, and PCA Skin. She puts on physician and staff conferences nationally and internationally teaching the business and clinical aspects of cosmetic medicine. Her nationally known “Consultations that Close” teleseminar series promotes the selling skills necessary for creating sustained financial success in the medical spa business.
Cindy lives in Cedarburg, Wisconsin with her husband and two Cavalier King Charles Spaniels. Her son, Alex is a plastic surgery resident currently.

As a Licensed Professional Aesthetician, Lindsey Ludtke is fascinated with the science behind skincare, the art of cosmetics, and the ever advancing technology this industry has to offer. Starting her journey as an Aesthetician in a Salon/Day Spa, she soon realized that the medical field was the next step in her career to fully utilize her abilities and passion for the industry.

Partnering with a dermatologist, Lindsey opened a successful Medical Spa which quickly grew in size and locations. She performed services using advanced laser technology and pharmaceutical grade products while maintaining the daily operations and managing a staff of 25 employees. She became an expert in developing a personal relationship with her patients. She soon realized she enjoyed the consultation and the closing of the sale just as much as she enjoyed performing the services.

Lindsey then became a Sales Consultant for a Professional Skincare/Cosmetics Company where she eagerly moved in to the Regional Sales Manager position covering the North Central States. She played a large role in developing, marketing, and launching the glotherapeutics Professional Skincare/Chemical Peel brand. She was also the glotherapeutics National Educator training licensed professionals throughout the country.

With over 17 years of experience in the many facets of the industry, Lindsey is now pursuing her dream of educating and consulting others on how to successfully open and market a profitable cash cosmetic business!

Lindsey Ludtke

Licensed Esthetician

Patricia Pezzano

BSc, BSc (NANS), RPN

Founder, Head of Faculty, Lead Practitioner at APT Injection Training
Patricia received her Bachelor of Science in Biology in 1987 from the University of Western Ontario. Subsequently she worked for over 15 years in the pharmaceutical industry with an emphasis on training physicians.

Specifically, in 1998 she began working at Allergan as a Surgical Sales Specialist in the ophthalmic and phaco machine division teaching surgical and lens implantation techniques in the operating rooms. She transferred her skills to the BOTOX® Therapeutic Division as a Botox Medical Consultant working primarily with neurologists, orthopedic surgeons and PMR specialists. Patricia was recognized for her outstanding achievements as the recipient of Allergan’s Excellence Award for top sales and performance in the field.

Leaving Allergan in 2003, Patricia co-founded KAPPS Professional Training which specialized in group-focused, hands-on training for physicians in BOTOX® and Basic to Advanced Filler injection techniques. Concurrently, she went on to successfully complete her Practical Nursing Program ( Honours) at Conestoga College. It became apparent to Patricia that physicians were looking for a more customized, personalized, specialized training experience. To fulfill this need, Patriciafounded APT Injection Training in 2008. Patricia understands the significance of “perfect practice” with respect to Botox injection training and filler training.

She not only trains medical professionals but also heads a full-service medical aesthetics practice in Oakville, Ontario that includes cosmetic injectables, Selphyl, lasers, microneedling, Thermage, chemical peels and skin care. In combination with her robust medical knowledge, creativity and extensive experience, Patricia delivers APT’s personalized BOTOX® injection and Juvederm®/Restylane® courses in a professional, clinical setting under the directive of Dr. Randi Stern and Dr. Cathy Longley.

As a Social Media Revenue Strategist, Katherine helps physicians grow their client base using modern marketing channels, including: Facebook, Instagram, Twitter, Snapchat, and Yelp.
She has partnered with industry leaders and taken high level mastermind classes to learn all current best practices for social media business strategy. When she’s not working with Cindy, she works with hundreds of physicians at the University of Wisconsin Hospitals and Clinics as a Senior Epic Analyst. She assists physicians properly utilize electronic medical records, and creates technical build to streamline workflows in the system. Prior to collaborating with Cindy Graf Consulting, she developed a 2-million-dollar nutrition software program that was successfully launched to 800 schools using social media strategies. She is also a Registered Dietitian Nutritionist licensed under the American Dietetic Association.

Katherine Pike

Social Media Revenue Strategist

Level 2 Aesthetics course leaders have over 15 years of experience within the medical Spa industry working across the States marketing and performing cosmetic procedures

Cindy Graf

Practice Management Consultant

Author of the 16 DVD training series “Building a Financially Successful Cosmetic Practice” Cindy Graf is well known consultant in the medical spa industry. In the last nine years, she has been involved in over 400 cosmetic medical practices, training physicians and their staff in the business, clinical and marketing of cosmetic medicine. Her expertise in cosmetic medicine has been quoted in Aesthetic Industry News, Good Housekeeping, Cosmetic Medical Times and you can find clinical and business tips on her blog,www.TheLaserQueen.com.

Ten years of teaching, marketing and performing cosmetic laser and light procedures under the supervision of a board certified plastic surgeon has given her the insight and systems knowledge of creating a successful cosmetic practice. Mrs. Graf has been in the medical equipment industry for over twenty years in sales, management and marketing positions.

Mrs. Graf is a national clinical laser and light instructor, seminar speaker and independent practice management consultant for company leaders such as: Lumenis, Cynosure, Quanta USA, Cutera, BTL , The IAPAM, and PCA Skin. She puts on physician and staff conferences nationally and internationally teaching the business and clinical aspects of cosmetic medicine. Her nationally known “Consultations that Close” teleseminar series promotes the selling skills necessary for creating sustained financial success in the medical spa business.
Cindy lives in Cedarburg, Wisconsin with her husband and two Cavalier King Charles Spaniels. Her son, Alex is a plastic surgery resident currently.

Lindsey Ludtke

Licensed Esthetician

As a Licensed Professional Aesthetician, Lindsey Ludtke is fascinated with the science behind skincare, the art of cosmetics, and the ever advancing technology this industry has to offer. Starting her journey as an Aesthetician in a Salon/Day Spa, she soon realized that the medical field was the next step in her career to fully utilize her abilities and passion for the industry.

Partnering with a dermatologist, Lindsey opened a successful Medical Spa which quickly grew in size and locations. She performed services using advanced laser technology and pharmaceutical grade products while maintaining the daily operations and managing a staff of 25 employees. She became an expert in developing a personal relationship with her patients. She soon realized she enjoyed the consultation and the closing of the sale just as much as she enjoyed performing the services.

Lindsey then became a Sales Consultant for a Professional Skincare/Cosmetics Company where she eagerly moved in to the Regional Sales Manager position covering the North Central States. She played a large role in developing, marketing, and launching the glotherapeutics Professional Skincare/Chemical Peel brand. She was also the glotherapeutics National Educator training licensed professionals throughout the country.

With over 17 years of experience in the many facets of the industry, Lindsey is now pursuing her dream of educating and consulting others on how to successfully open and market a profitable…

Patricia Pezzano

BSc, BSc (NANS), RPN

Founder, Head of Faculty, Lead Practitioner at APT Injection Training
Patricia received her Bachelor of Science in Biology in 1987 from the University of Western Ontario. Subsequently she worked for over 15 years in the pharmaceutical industry with an emphasis on training physicians.

Specifically, in 1998 she began working at Allergan as a Surgical Sales Specialist in the ophthalmic and phaco machine division teaching surgical and lens implantation techniques in the operating rooms. She transferred her skills to the BOTOX® Therapeutic Division as a Botox Medical Consultant working primarily with neurologists, orthopedic surgeons and PMR specialists. Patricia was recognized for her outstanding achievements as the recipient of Allergan’s Excellence Award for top sales and performance in the field.

Leaving Allergan in 2003, Patricia co-founded KAPPS Professional Training which specialized in group-focused, hands-on training for physicians in BOTOX® and Basic to Advanced Filler injection techniques. Concurrently, she went on to successfully complete her Practical Nursing Program ( Honours) at Conestoga College. It became apparent to Patricia that physicians were looking for a more customized, personalized, specialized training experience. To fulfill this need, Patriciafounded APT Injection Training in 2008. Patricia understands the significance of “perfect practice” with respect to Botox injection training and filler training.

She not only trains medical professionals but also heads a full-service medical aesthetics practice in Oakville, Ontario that includes cosmetic injectables, Selphyl, lasers, microneedling, Thermage, chemical peels and skin care. In combination with her robust medical knowledge, creativity and extensive experience, Patricia delivers APT’s personalized BOTOX® injection and Juvederm®/Restylane® courses in a professional, clinical setting under the directive of Dr. Randi Stern and Dr. Cathy Longley.

Katherine Pike

Social Media Revenue Strategist

As a Social Media Revenue Strategist, Katherine helps physicians grow their client base using modern marketing channels, including: Facebook, Instagram, Twitter, Snapchat, and Yelp.
She has partnered with industry leaders and taken high level mastermind classes to learn all current best practices for social media business strategy. When she’s not working with Cindy, she works with hundreds of physicians at the University of Wisconsin Hospitals and Clinics as a Senior Epic Analyst. She assists physicians properly utilize electronic medical records, and creates technical build to streamline workflows in the system. Prior to collaborating with Cindy Graf Consulting, she developed a 2-million-dollar nutrition software program that was successfully launched to 800 schools using social media strategies. She is also a Registered Dietitian Nutritionist licensed under the American Dietetic Association.

Course Rates

REGULAR PRICE

$1800
  • Lifetime access
  • Available on iOS and Android
PURCHASE

PAYMENT PLAN

$399 /5 payments
  • Lifetime access
  • Available on iOS and Android
PURCHASE

You can learn more about our Terms of Service

Frequently Asked Questions

Why did you develop Level 2 Aesthetics as an e-course?

We understand the busy life of physicians and practitioners, so we created a training medium that will fit into your hectic schedule. Whether driving to work, sitting in the on-call room at a hospital, or during half-time at your kid’s football game, you can log in and learn at your own pace!

Will you help me with staffing?

Yes! We have dedicated an entire module to staffing to ensure that you hire the right people, and provide them the necessary resources and training to seamlessly run your spa. We also have job description downloads and incentive plans for staff!

What access do I have to you during the course?

We will have weekly office hours in our private Facebook groups, so you can ask questions that will benefit the entire group. We will be available every Monday during the course from 1:00pm-7:00pm Central Time. Talk to Cindy directly!

How current is the information?

Fresh off the press. I have had the pleasure of working in over 450 practices in many different venues…I can share the latest trends and tips!

Can I learn this while maintaining my current practice?

Of course! Some of the presentations are 20-30 minute podcasts to listen while you drive, most other webinars or videos can be completed in 40-60 minutes a little at a time.

Can I share this with my staff?

Absolutely, and we encourage you to do so! Level 2 Aesthetics is comprehensive, and we cover various training topics that will be relevant to different roles at your medical Spa.

Can I have you make an on-site visit?

On-site training is not part of Level 2 Aesthetics, however, if you invest in the course, you will receive a $1000 gift card to any Cindy Graf Consulting package.

My weakness is the business side and I’m not good at selling.

But you have many other talents….so let’s give you the important stuff. Every owner of an aesthetic business needs help with performing consultations without being salesy, hiring and incentivizing staff, knowing how to do multi-procedural sales for sustained profitability, and feeling competent at what you do! There is never enough training in this field.

Level 2 Aesthetics is a revolutionary online training and community created by Cindy Graf Consulting to help medical spa owners who are ready to take their medical practice to the next level

Don’t just take our word for it! Here’s what some of the practitioners that know us think of our work ethics, passion and the results they gained with us:

Cindy is one of the first people I met when I moved to Milwaukee. She made me feel like I was home from the moment I met her. She has a personality that lifts the room and makes you feel like you have her entire attention.
She is a remarkable person who enjoys her work and gets things done. Her organization and efficiency are unique in a medical setting. It is truly a pleasure to work with Cindy and highly recommend her.
Mark Blake, Plastic Surgeon, Clinic of Cosmetic SurgeryMark BlakePlastic Surgeon, , Clinic of Cosmetic Surgery (Business Partner)
Cindy Graf’s knowledge in both the business and technical aspects of Cosmetic Skin Treatments was essential in bringing this into my practice successfully. Being prompt, complete and professional in responding to our many inquiries, she continues to serve as a necessary and much appreciated advisor as our cosmetic practice grows.
Melinda C. O'Rourke, M.D. ,Northwest Eye Laser SkincareMelinda C. O’Rourke, M.D. Northwest Eye Laser Skincare
Cindy’s decades of experience in marketing, delivering and managing of cosmetic services and procedures really came into play in her analysis of our practice and the recommendations she made. She has seen every type of procedure and knows them all. Her candor and style of teaching is wonderful and she relates very well with staff and physicians. I sincerely feel she is the best aesthetic practice consultant in the country and give my highest recommendations.
Robert Severinac, M.D., Board Certified Plastic SurgeonRobert Severinac, M.D.Board Certified Plastic Surgeon, Fort Wayne, Indiana
Lindsey Ludtke spent yesterday here with us…………………..FABULOUS, FANTASTIC, PHENOMINAL I can go on and on ………..

She resolved every issue, every question, every bit of confusion and every difference of opinions we struggled with both literally and emotionally. Her ability to teach is a priceless gift.
Thanks to all of you, our whole team believes we will be successful and is excited to be a part of the journey. Lindsey also surprised us with marketing tools your team created that we didn’t know about and we love all of them, especially the buttons!

A trillion thanks to all of you at Cindy Graf Consulting !!

Karen and Dr. MitchellMitchell Medical

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